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BUT FIRST... THIS IS A LIVING COLLECTION, NOT A FINISHED ARCHIVE.
Every deep-dive here started inside the GIG's academies — where people bring real campaigns, real results and real lessons to share with others.
The best way to catch new ones live is through the academies.
If you want to see new deep-dives as they’re presented, hear the thinking behind them, ask your own questions and connect with the people who made them, join the academies.
✍️ Copywriting deep-dives
Stories, persuasion and supporter-oriented communication
By Akvilė Harner, GIG
Three emails. 158 new regular donors. What did they have in common? A deep dive into Tušti narvai's most powerful fundraising stories uncovers the storytelling formula that turns readers into givers.
By Magdalena Bendec (Anima International, Poland)
2 weeks. 154K people. One shot to ban fur farming in Poland. Magdalena built the email strategy that made politicians say the emails flooding their inboxes were impossible to ignore - and 339 of them voted yes.
💻 Meta deep-dives
Meta ads, testing, scaling and donor acquisition
By Matěj Fišer, GIG
Two organizations, one goal - regular donors from Meta Ads. The results? 209 donors in Germany, 124 in Czech Republic - and an honest breakdown of everything that worked or flopped.
By Sandra Dzialdowska, Anima International Poland
A fur farming ban was within reach - but nobody knew if the vote was weeks or months away. This is the inside story of how a massive Meta campaign was built under uncertainty, what went wrong along the way and what made it work anyway.
By Marie Gewalt (ASF, Germany)
"I didn't know how much work that would be - and naive as I was, I said yes." This is Marie's unfiltered account of building ASF's ad strategy from scratch - the wins, the failures and everything she wishes she'd known earlier.
📞 Tele-fundraising deep-dives
Calls, systems and practical fundraising tactics
By Martina Neradová, GIG
Five years ago, Svoboda zvířat started with two people and a phone. Today they have 4,590 regular donors - and telefundraising has been the main driver of growth since 2021. This deep dive breaks down how they built it, how it runs day to day and what the numbers actually look like.
By Alise Redvina, (Dzīvnieku brīvība, Latvia)
No telefundraising department. No experienced callers. Just volunteers, a Saturday and a phone. Dzīvnieku brīvība turned call-a-thons into one of their most effective fundraising tools - and this deep dive shows exactly how.
💬 Engagement deep-dives
Mobilization, supporter journeys and cross-team cooperation
By Ola Bujalska, GIG
Poland's fur farming ban took two years of building the systems, tools and relationships that made victory possible. This is the inside story of the mobilization campaign behind it - what worked, what broke and why the biggest lesson had nothing to do with tactics.
By Dominika Juhásová, GIG
In 2024, ASF's year-end fundraiser brought in around 200 new regular donors. In 2025, after embedding supporter engagement as a structural part of their campaign - not an afterthought - that number jumped to 1160. This is the inside story of what changed and why it worked.
📝 Other featured deep-dives
By Elia Tileva (Tušti narvai, Lithuania)
Goal: 360 new regular donors. Result: 458. But this deep dive isn't really about the numbers - it's about what it actually feels like to run a fundraising campaign for the first time. The panic, the self-doubt, the mistakes and the moments it all came together. Elia's fundraising diary is the honest account nobody usually writes.
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