A month-long year-end drive gave Latvian group Dzīvnieku brīvība 411 new monthly donors and about €46 543 in yearly income. The two-page case study walks through the exact timeline, emails, and match-plus-deadline tactics they used, so you can copy what worked.

Two short campaigns, run 3 months apart, brought Lithuanian group Tušti narvai 1 063 new monthly donors—492 in 24 days (€5 044 / month) and 571 in 28 days (€5 658 / month) The case study maps out the exact email-and-ad timeline, phased goals, match offer, and daily tracking sheets they used, so you can lift the parts that fit your next appeal.

Three call-a-thons across the 2024 and 2025 year-end campaigns brought Latvian group Dzīvnieku brīvība 178 donation promises and 133 fulfilled donations. Callers - mostly from volunteers and office staff who had never done telefundraising. The deep dive maps out the exact 7-step process, scripts, calling sheets, invite messages and reminder calls they used, so you can copy what fits.

Take a look at a straightforward, step-by-step manual for nonprofits on planning, running, and evaluating Meta ads for year-end regular-donor fundraising, prepared with European NGO's .

Fundraisers from leading animal organizations in Poland, Czech Republic, Estonia, and Lithuania talk about their successful Year-End campaigns. They cover strategies that worked, those that didn't, and the lessons learned along the way. Learn about the impactful role of email marketing and social networks, and gain insights from real data, figures, and actionable guidelines to enhance your own campaigns.

What makes a year-end fundraising campaign successful? How do you motivate supporters when attention is scarce and inboxes are full? In this session, fundraisers and engagement experts from the Czech Republic, Latvia, Poland, and Denmark share what they’ve learned while navigating their end-of-year campaigns - from fear and doubt to bold experimentation and long-term strategy. You'll hear stories of rapid change, growing pains, and big wins.

Explore a collection of ready-made Deep Dives – detailed, data-driven breakdowns of specific campaigns, tools, and practices. Each Deep Dive shows what was done, why it was done, what worked (and what didn’t), and includes real results, timelines, and practical materials you can adapt for your own work.