Useful materials to help you prepare for your Year-End fundraising campaign

If you have any questions about the materials provided, please contact Jiri Krupa jiri@growth-impact.eu

REPORTING TABLE: Year-End'24 results

See the results of 16 wonderful groups who decided to work together and support each other on their Year-End fundraising campaigns.

REPORTING TABLE: Year-End'24 social media / ads results

Above are the social media and ads results of the groups that participated in the Year-End 2024 campaign

CASE STUDY: End of the year campaign “Animal Heroes 2024”: banning the keeping of hens in cages in Latvia

A month-long year-end drive gave Latvian group Dzīvnieku brīvība 411 new monthly donors and about €46 543 in yearly income. The two-page case study walks through the exact timeline, emails, and match-plus-deadline tactics they used, so you can copy what worked.

CASE STUDY: 2 fundraising campaigns 3 months apart (500 new regular donors during the first one + 600 during Year-End campaign)

Two short campaigns, run 3 months apart, brought Lithuanian group Tušti narvai 1 063 new monthly donors—492 in 24 days (€5 044 / month) and 571 in 28 days (€5 658 / month) The case study maps out the exact email-and-ad timeline, phased goals, match offer, and daily tracking sheets they used, so you can lift the parts that fit your next appeal.

GUIDE: Meta Year-End REGULAR DONOR Fundraising Guide

Take a look at a straightforward, step-by-step manual for nonprofits on planning, running, and evaluating Meta ads for year-end regular-donor fundraising, prepared with European NGO's .

EMAIL PLAN: OBRAZ (CZ) Year-End'24

These emails got OBRAZ (CZ) 250 new regular donors. Take a look at the email plan and the contect sent to supporters.

EMAIL PLAN: Otwarte Klatki (PL) Year-End'24

Otawrte Klatki gained over 500 new regular donors durring their Year-End fundraising campaign. Here are their email plan and the content they sent out.

EMAIL PLAN: Dzīvnieku brīvība (LV) Year-End'24

These emails got Dzīvnieku brīvība 324 new regular donors. Take a look at their email plan!

COMMUNICATION BRIEF: Chicken Defenders (OBRAZ, Year-End'24)

This one-page lays out the essentials of a communication brief in a clear format. Read it to see the structure and use it as a template for your own communication brief.

LANDING PAGES

Otwarte Klatki (PL)

Dzvinieku Briviba (LV)

Tušti narvai (LT)

OBRAZ (CZ)

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